The development-freeze becomes important when a product has been in development for a long time with no end in sight because typically new features or new specs keep getting added and in some cases demoralizing both the employees as well as the investors.
Termination of development is an important event because the product will be completed with no more new features and new specs.
Even though development-freeze can become very important to employees and executives, it is not a common heard term, and it is rarely something that the stock market knows anything about, unless every company's move is under microscope like this one.
In this case it has become an important milestone for this company as well as the investors because the product development has taken many twists in a long road development, and the product has changed completely overtime. With the freeze. there is a light at the end of tunnel and one can see a completed product and they will not be adding any new 'feature' or any new specs. New features and spec can lead towards making of vaporware usually because the product is never believed to be good enough for whatever reason.
It is a big deal for this company and many others spending most of their life in development phase.
I personally would have not touched this stock if they were not going to freeze it soon but they did. That is my personal perspective. I don't touch what I believe to be vaporware and there are many of them.