That's a good train of thought for someone who may have never made a website before. But actually it is very easy to just change the logo on a website or any graphics at anytime on a website. In fact it is what a 5 min fix and that includes the time to turn the computer on and drag the image to the server.
Actually you would be surprised how cheap it is to put a new website together. And with Orie's experience if he didn't have the time to do it he could easily buy a stock template for $25 from a template store like https://themeforest.net/search/hosting%20template and then customize it pretty quickly. Plus you would be surprised how cheap it is to just free lance the job out for someone to design it to your custom specs. https://www.freelancer.com/jobs/?keyword=website%20design
But to let 10 years go by without a change is like unheard of for a webmaster or hosting company. It is almost like turning your back on it and forgetting about it like a parking page. But if it was my bread and butter, well that baby would be updated more often that's for sure.