You are right, people would not look too kindly on Benny if he shuttered REDG and started with a new company. Realistically, it wouldn't matter. As you pointed out there are a lot of people willing to trade in any company, regardless of product or revenue.
Marvel went through a bankruptcy, wiped out the common shareholders and reemerged. They had no problem selling stock to new shareholders.
I think it is only to the common shareholder's advantage to resurrect REDG. They are the ones that would be wiped out.