Snoop, Martha, and now Seth. Closest competitor in the celeb arena has Trailer Park Boys...
It’s not even close!
In the Midas interview Bruce said when people want to do something in the Cannabis industry they tend to come to Canopy first. I wonder if Seth was the example in his head.
The net effects will really hit the top line 1,2, and 3 years out. The seeds have been planted.