SpaceLady: you are exactly right! It's up to the retailer to make the announcment and control the message. Dowling has been very judicious in announcements and look where it has landed us? Up 1200% in the last year. Honestly, from a revenue perspective, launching a balm product won't be huge, but it's big symbolic news. I look forward to when FDA sends a message of more support for the regulatory process for lower dose CBD products as food or supplements (e.g., <5% CBD), and players like CVS and others lose their conservative trepidation and dive in. Then, CVS will announce, "we are proud to carry a full line of CVSI products, as they are the only GRAS-certified product."
I don't think that day is far away.
All the best.
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