Replies to post #99293 on NeoMedia Technologies, Inc (NEOM)

[brewskih]

You are correct, we will see some time down the road.

Having said that, I personally believe in the beginning you will see most of the revenue going directly to the cell phone carriers, for direct to consumer advertising and promotional campaigns on an opt in basis by the consumer. Another stream that NEOM has no controls over. This will probably be happening very soon as some big marketers already have pilot programs going on.

Then on top of that the static codes like Microsoft is adopting(QR CODES) at this time will be taking another large chunk of the pie.

You arent going to see many brand managers jumping out to get the premium service, in a new and unproven technology, and many are going to be hard to get to even take that first step.

Many thought the same about internet advertising and marketing many years ago, yet to date some of the biggest advertisers out there, still spend a very small percent of their budget on that medium some 10 years or more later. They still spend the bulk of their ad spending on traditional print and media sources.

I believe you will see this same process occur with the cell phones, although it might happen a bit more rapid then the internet took to develope.

So when all is said and done, there are going to be a lot of slices taken out of that pie, that dont include NEOM or its IP, and just how much is left for NEOM will be left to be seen. The point is, NEOM will not own this market, but will be sharing it with many other competitors, some the likes of Microsoft, so its not going to be easy for NEOM.