Jonesie......you are correct. Lets assume for the moment someone was using a variable code and decided to run a new campaign, even lets assume its running concurrent with the older campaign. Someone at the company would still have to design a new web page with a new URL to make that varaible change link to the new promotion. So regardless of whether the company is using a static code or a variable code, web page designing would have to occur for both campaigns unless they are identical.
Now having said that, its just as easy to modify your existing page to include the new highlights of the second campaign, and upload it either to the same URL if old promotion is over or to a new URL. You can then very easily add a link on the old campaign web page if that campaign is still ongoing, and the link will take the user to the second promotion. I doubt that a link would be necessary though because not to many companies run two promotions at the same time.
Someone also asked about how this would work with demographics or location based performances. As we discussed earlier there can be a small program in the decoder that checks the demographics such as age or location to direct you to the proper web page for your location, age or gender, if the promo is based on any of these factors.
Another issue I have problems with in Lesnshawns post is the issue of microsoft, and whether they will need to license NEOMs IP after the scanbuy suit is over. If they are using static codes they will not need to license NEOMs IP whether scanbuy wins or loses.
And the issue of whats becoming mainstream, as I said in my post it APPEARS those two codes are becoming mainstream. Appears means its an assumption based on the info that I have available. And if MFST, Postal Service, Firefox, and many others are using either QR or Data Matrix at this time, then thats all we have to go by. Those being some of the bigger players is enough to assume reasonably that the way things are going is toward those codes.
On the issue of the amount of data they hold, I dont think anyone is looking to right a bbook and include it in the code. I believe that the japanese found plenty of data capacity in the QR for their purposes since thats what they are mainly using, and 2.5 years later apparently everything is going well. But if you need more data then I am sure the DATA MATRIX can handle all you would want put into the code. Keep in mind the code is to just get you to a url, and that URL or web page can have all the additional data you want, without limits. And why did the Japanese who are so smart when it comes to technology choose the static over the variable? I can remember a time where all our electronics here came out of japan just about, because they were so far advanced on the US when it come to manufacturing these type products. I watched an interview a couple years ago, that stated we would need a minimum of 5 years to upgrade or manufacturing plants to get them as efficient as the japanese plants.
So I do believe you will see us starting out here in the US with static codes mainly, even if down the road things go more toward variable codes.
The only advantage NEOM will have really is on the existing bar codes, and I believe I read somewhere that in the next 5 years or so they will be pretty much phased out due to 2d codes and RFID.
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