Loving it! Dixie Khiron JV: Dixie Khiron JV Corp. formally established to bring Dixie Brands portfolio of cannabis-infused products to Latin America
Dixie and Khiron are 50/50 JV co-owners JV introduces Khiron's Kuida® brand to the U.S. market, with special focus on the Hispanic population of almost 60 million
JV has full access to Dixie's portfolio of more than 100 SKUs sold over the past 9 years in world's most mature cannabis markets
Dixie-Khiron to enjoy first-mover advantage in Latin American market of 620 million people
LatAm cannabis market estimated to reach $12 billion by 2028 (source: Prohibition Partners)
Latin America is among the world's fastest-growing cannabis markets. According to Prohibition Partners, cannabis spending in the region is expected to reach US$12 billion by 2028, and Quintiles IMS estimates that there are approximately 68 million potential patients in Latin America that could benefit from medical cannabis.
Khiron will be positioned in markets which collectively represent more than 430 million of the total Latin American population of 620 million people.
Country Population (millions)
Brazil 1 208 Mexico 124 Colombia 48 Peru 32 Chile 18 Uruguay 1 3
By far the most recognizable brand in cannabis edibles in the US for nearly a decade, Dixie has also become a market leader in the industry’s embryonic consumer-packaged goods (CPG) sector. Now it’s Khiron’s turn to shine.
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