You completely confused yourself. Long story short is that Celsius is worth roughly $200 million at this point in time with a reported quarterly sales of $16 million and decent distribution.
EQLB is worth roughly $23 million with no distribution and no sales. Even with a PR stating distribution, that doesn’t equal sales. So the likelihood of EQLB being worth $200 million, or .125 per share, just for launching and having distribution is u likely. So a PPS of anything above a dime in the near future is a stretch without sales.