The only restaurant on planet earth that uses weather as an excuse or significant factor in expansion.
Snow shovel sales depend on weather. Umbrella sales depend on weather. Eating food INSIDE does NOT depend on weather. Among all the stupid things Parsi says and does, this is one of the most ridiculous.
As many have pointed out, when parents plan their kid's birthday party weeks/months in advance, they're not checking the weather patterns for the day.
Put another location in the L.A. area so your team can centralize your resources. The market can support it.
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