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PennyBenny

11/11/06 1:40 PM

#1894 RE: rubellite0013 #1893

Forget about Atomic X. Although it's rated pretty high at beverage.com I think, it's a wonderful dream disguised as a nightmare. Please follow PR's from DCBI for the last 2 years. Supermarkets, Wal Marts, and most convenient marts are closing the gate due to limited shelf space for all the hundreds of new Energy drinks flooding the market. I saw a documentary on Wal Mart on CNN Money. Out of 100% of applicants to apply to sell their product at Wal Mart - less than 2% get there. Most applicants, according to Wal Mart, have not thought through their marketing strategy to the end and kept in mind the store's limited shelf space. Now DCBI, in which I was a great believer, is switching it's entire business plan to convert from the "Lady Devil" to the American Nascar/Wal Mart/soccer mom mentality to get in. I really doubt they will.