They seem to be of the opinion that partners are A ok and the more the merrier although this rarely seems to materialize in reality
Clearly this is partially true. However they are designing dental implants with at least 1 company and Sonny is developing Hip/Knee for at least 1 other. These products being co-developed are partner specific. Their OEM objectives applies to everyone willing to convert. This all fits into that quote from spinebloggers blog from 2011.