You nee to understand something. Maxim owned a business. Sold it to us for RESTRICTED stock. THEREFORE, Maxim is now invested here in $LFAP whether CASH was exchanged or not. It's quite simple to understand.
To further elaborate on "And there was no money invested[/I]"... I'd rather them own stock with me than just throw cash at the company. Also, I feel you are jumping the gun a bit on EVERYTHING because for all we know, && it'd only make sense considering they own nearly half the OS, Maxim has plans to help get the LGBT ETF properly off the ground.