It does seem that way. The stock has doubled today because they have a product for sale on Amazon. It did the same thing when they first started selling white coffee on Amazon. Two years later and they are selling less than a thousand dollars per quarter of product. I am open to owning shares as much as I dislike the stock. If they can post revenue of over $500k this quarter I will start a position. That is a very low bar given all the hype and self-promotion taking place. They said over 50k people saw the Super Bowl ad. A 10% conversion at $20 per order gives them $100k in revenue. Then with the Grammys I would think they had a much broader audience so that should be at least another $250k. Now NBA TV and the new product available on Amazon should add at least another $150k. That gets us to $500k and I’m buying shares...NOW DELIVER MANAGEMENT and not just hype and headlines.