Replies to post #451 on Anheuser Busch Companies (BUD)

[FUNMAN]

I hope BUD follows through in their alcoholic and NON-alcoholic CBD introductions whenever the industry deems it acceptable.

You're right, it's a stand-alone billion dollar industry.

[FUNMAN]

The Clydesdales are back for #SBLIII. Reply with your favorite commercial starring these Budweiser icons. ??

The Clydesdales are back for #SBLIII. Reply with your favorite commercial starring these Budweiser icons. 👇 pic.twitter.com/vH6spfTnWT

— Budweiser (@budweiserusa) January 31, 2019

[FUNMAN]

Anheuser-Busch Expands Ritas Core Lineup with Spritz Line

Press Release
Feb. 18, 2019 at 10:00 AM

NEW YORK — RITAS, the legendary brand behind the original margarita in a can, is expanding its core lineup for the first time with RITAS Spritz. Forget the swirl, stuffy attitude and fancy decanter, RITAS Spritz is making its debut as wine’s alter ego. Serving up new, sweet refreshing flavors that include White Peach Rosé, Pear Orange Sangria and Strawberry Blueberry Sangria and a lower alcohol content, RITAS Spritz is bringing the party all night long.

“As a brand, we want to stand for more than just margaritas,” said Chelsea Phillips, vice President, Beyond Beer Brands at Anheuser Busch. “RITAS is about embracing bold individuality and a party attitude. This newest innovation responds to a growing consumer desire for ready-to-drink beverages. With spritz dominating as the consumer beverage of choice, and canned wines on the rise, we felt there was no better time to shake up the status quo with RITAS Spritz.”

Debuting in February, “The Ritas” are back. These women believe life is too short not to love what you drink. They have tried new RITAS Spritz (love it!), and they are here to tell the world you do not have to pretend to like wine anymore.

Produced by Fallon New York, the creative campaign will first appear in broadcast during the Grammys in the brand’s top performing markets. RITAS Spritz will continue to be supported through the year with additional broadcast, print, digital and social media creative.

RITAS Spritz is available at retailers nationwide and online in four packs of 12 oz. slim cans, 16 oz. single cans and flavor variety pack of 12 pack, 12 oz. slim cans.

About Ritas

As part of the continued innovation from world-class brewmasters from the legacy of America’s most-popular beers, Anheuser-Busch launched RITAS, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. RITAS is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced “The Ritas,” legendary women who take a “life’s-a-party attitude in every situation.” For more information on RITAS, visit theritas.com, and join the squad by following RITAS on Facebook, @TheRITAS on Twitter, @RITAS on Instagram and #HaveARita.

[FUNMAN]

Anheuser-Busch InBev moves to meat aisle with Budweiser pork produce

https://www.just-drinks.com/news/anheuser-busch-inbev-moves-to-meat-aisle-with-budweiser-pork-produce_id128008.aspx

[FUNMAN]

Senior Executives From World’s Largest Beer Brewer In Israel To Scout For Tech, Partnerships
By NoCamels Team August 06, 2019


Senior executives from Anheuser-Busch InBev (AB InBev), the world’s largest beer brewer, are in Israel this week to meet with Israeli entrepreneurs, investors, and academic researchers in the fields of food tech, agri-tech, cleantech, water tech, waste management technologies, and smart manufacturing, the company announced on Monday.

The visit comes on the heels of the company’s announcement in June that it was set to open a cybersecurity unit in Tel Aviv after an upsurge in hacking attacks.

Luis Veronesi, AB InBev’s VP of global security and compliance, said then that the company currently works with about five Israeli cybersecurity companies for solutions in a wide range of services including business intelligence, cyber defense, and privacy issues, and is in talks with about eight more firms.

Headquartered in Leuven, Belgium, AB InBev produces 25 percent of the beer globally, making over 400 brands including Budweiser, Corona, Becks, and Stella Artois. The company employs about 175,000 people worldwide.

The current trip to Israel by the executives is focused on efforts to “collaborate with local entrepreneurs who have developed technology that can make production processes more efficient or environmentally friendly,” said AB InBev’s global director of innovation, Avi Kreimer.

In 2018, the company acquired Israeli startup WeissBeerger Ltd., an analytics company that provides real-time data and feedback on beverage consumption and consumer behavior by connecting beer taps and registers to the internet.

WeissBeerger now serves as AB InBev’s R&D center in Israel, employing approximately 100 people. The acquisition was valued at about $80 million, Globes reported at the time.