PLUTUSX needs to make sure the MAM works consistently and other aspects of their platform. They just recently started taking applications, etc. so need a little bit more of a track record prior to mass marketing. Once they start marketing, they can't afford to have any significant glitches or they will turn customers way.
I also agree ADTM needs to be ready to announce the name/symbol change in the same timeframe as the marketing campaign.
OTC market is pausing until government shut down risk passes, or ends. Personally, I would never waste ad dollars releasing news during such a period. OTC is all about riding momentums.