No, Brew. I said companies (and whoever else) can decide to "switch on" their image, barcodes, QR, whatever *IF* they want to use and take advantage of the qode platform. It is, after all, the brand company's decision to switch on their symbologies or not and use Neomedia's qode platform for physical world to internet connection via cell phones.
Twist words all you want.
As for QR codes, it is not necessarily the be all end all 2D barcodes for everybody to use. Data Matrix, for example, is superior than QR in terms of being more spatially efficient for encoding the same data. But that's not the issue. There are many other kinds of 2D barcodes out there competiting for the very same thing. Even colored ones which adds a "3rd" diminesion.
NeoMedia also announced that it planned to make qode code-agnostic - i.e. read most if not all types of (one-dimensional) barcodes and (two-dimensional) smartcodes, including QR, the “Quick Response” style of smartcode that is available open-source and has become a marketplace phenomenon in Japan where more than 20 million mobile phones already carry code-scanning software, as well as a number of other proprietary symbologies. http://www.neom.com/press_releases/2006/20060628.jsp
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