He can't be directly involved in Mexico for, I think, 1 year. If you look at the bio on the Genoil web site, you'll see that his work will be outside of Mexico. But, he knows the inner workings of Pemex and his former staff still works there. So, because he is associated with Genoil, it adds credibility to the company. Pemex is the 8th largest oil company in the world and a member of OPEC, so having the former CEO of Pemex representing Genoil internationally is a big deal. He gets no salary, so he must see potential in the company.
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