Application Service Provider/Average Sales Price?
ASP(s) take calculated risks a.k.a. gambles on what could go viral. Banks will outsource smart cards & iPhone transactions to 3rd parties.
Any information helping addicts recover, must be outsourced to the global media, before an ASP (average sales price) can be determined.
I sniffed-out (pun intended) Payment Data Systems (Service) potential, when Billserv Stock (BLLS) swapped one-to-one to PYDS, June 2003.
A mist that helps control diabetes and/or one helping addicts recover, has more upside than downside potential Some consumers can get addicted to opioids within 5 days of use.
ASPs (Average Sales Prices) can come down. The movie "Play Misty For Me" comes to mind, while word-by-mouth, cell-phones and Internet, advertise & educate people, about the danger(s) of drug addiction.
GLTA!