It would be quite stupid to do social media marketing since they didn't have an approved product. Do you think a hospital cares in the slightest about unapproved wanna-be devices? You think they have people with nothing to do all day but study social media to debate the ongoing progress of companies tied up in regulatory with an unproven novel product? However, you are interchanging hospitals with competitors so your claim is irrelevant to my previous point. Competitors are the people who know the value of MZEI and it is a fact that they valued it at zero, otherwise they would have bid.
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