Your opinions are probably the same as most experienced investors on this board who have reached the same conclusions. Let me begin by saying I am lightly invested at a great sp in VATE and I am willing to wait a while longer to see if they get their act together.
Now My wife and I went to an artisan shop in South Orlando to buy Kona, Vate Coffee,tea and Zoe. Observations by the owner, my wife and I, was as follows:
1. Owner stated: Customers like Kona but since this is an artisan shop they did not like the coloring and were waiting for the product without coloring. Again they really liked Kona. My reaction to Kona was positive.
2. They did not like the Coffee which is not surprising since most people including me are not likely to give up their coffee brand. My reaction to their coffee was negative.
3. Most customers bought the Organic Green Tea and again most like the product. Unfortunately I hate to say this but it tasted like mud to me, however, my wife added honey and thought it was ok.
4. Zoe was a complete washout according to the owner as customers preferred other brands.
Finally, I am heavily invested in Kona, have made a nice profit and hope to make much more in the future, as I am convinced these guys know what they are doing. These are my own thoughts on both of these products and are intended to address why I invested in each.