Not subliminal... he’s saying the commercials or endorsements need to be natural... he won’t be staring right into the camera and saying “buy last shot, it taste great and makes you feel wonderful”. He’s not going to be “hokey”.
I love how he says “for me I have to just live it and it needs to be around him”. Basically he can’t fake an endorsement.... that’s what will make this SO great ! Enjoy your weekend Hunter , you must be happy with the good week no ?