I don't know where this "corner fruit stand" comes into the picture, maybe just a wrong choice or words...
I agree with you this is a company on the move and should not be taken lightly. I just read an article that 2019 is the start that Vegan's will be recognized as a powerful force in the food industry and this company fit's in well.
Maybe I am biased because I an Dutch but I strongly believe this company is in a "futuristic" business line supported by a formidable board.