That's exactly what American Green did. To benefit the convertible noteholders. Of all the places they could have chosen, why spend $5 million on an 80 acre town where you can't buy or sell marijuana, and surrounded by federal land? Possibly the worst spot they could have picked.
But they knew exactly what they were doing.
They issued a $2.2 million convertible note for the down payment for Nipton, all in the name of selling shares. That convertible note was issued at 50% off the 52 week low and nets them a guaranteed profit whenever they sell.
It was just a way to make a quick dump of shares, and naive investors ate it up.