LOL, like an unattractive 45 year old woman who can't sing, who can only get gigs at art galleries and local bars, or D-lister yard gnome Goozmahn? Where have we heard this before? Hasn't this viva talk already been down this road years ago? That's all it is, just talk. I know, this time it's REALLY REALLY different, and SOON. Then all shareholders get rich SOON b/c debt ridden no subscribers viva is the bestest service ever and they all live happily ever after.