You are absolutely right. I think that's why there was someone, I can't remember his name, suggested that people could buy more shares on the way down and keep buying at the bottom (wherever that bottom would end up being) because of the impact of dollar cost averaging. He said that regardless of whatever amount the company had diluted its shareholders, investors could easily insure against that dilution by buying more shares which were priced well below affordable levels due to the panic surrounding the dilution.
I think he called it "dilution insurance" because you could undilute yourself. He never made the claim that it was insurance against losses though. So for some, buying more shares could've been viewed to them as throwing good money after bad, but that would be their OPINION. But that's not my opinion.
I for one loved the idea and bought tons of shares. I now own a greater stake in the company than I could have ever dreamed of while bringing down my average cost per share to a point that is very close to where we are now. So I'm as happy as can be, as is a small group of shareholders, who did the same.
It won't take much for me to be green. But I will refuse to sell...until there's a buyout or oil is found.
Krombacher