It is amazing....
and it grows...
one thing to note for those who are business marketing nerds...Red Bull made its name by a 'no advertising' marketing approach....they set up group in colleges , target sponsorships, social media and word of mouth...lots of articles on it..
If any have kids in colleges it would be a great thought to propose to Mgt college promo groups - tie it to activities...hiking , sports etc
My suggest was the Kona Board (snow board, surf board, skate board) as spot on target markets...rebel , young, connected
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