Correct. I am in the beverage distribution game and know several territorial owners of AB regional distributors. AB is looking to throw big dollars towards all unique beverage growth avenues. All variations of beer, carbonated beverages and water, red-bull type products, etc. are on the table. They will blow-up the marketing channels once they determine a quality high growth product. YGYI developed Icelandic flavored CBD infused water line. This could be the next big Super Bowl commercial roll-out opportunity. Can YGYI develop the IP behind it? Let’s hope so.
If YGYI becomes a player here, they should extinguish their MLM model and focus solely on coffee and CBD field to finish models and growth. It’s a game changer and they have a chance to be early to the party. Build some shareholder value here for god’s sake. Let’s go!!
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