The company would like to move into producing more electronic devices which heat the tobacco rather than burn it. Research shows that this lowers the levels of more than 15 noxious chemicals found in cigarettes. The company also is looking to move away from cigs as the number of smokers continues to decline. Now less than 15% of the population are smokers compared to 21% a decade ago.
$$$THIS IS CRAZIER$$$: Yesterday I was going to post and tell everyone to click on the patents listed in SFIO Info-box above! Because if you look down under cited in International Search You will see Phillip Morris at the top 3 citing the patent!