Split Record Date - This is probably the most confusing term within a split announcement. The reason for this is that many investors are used to associating this date with a "cash" dividend. To receive a "cash" dividend you must own the stock on the record date. In the case of a stock split, the record date is meaningless. This in itself can make the record date key since those that don't understand this may be scrambling to go out purchase the stock in hopes of taking part in the split.
From Rightline.net, not gonna happen for a while folks, Just saying.