Sorry, but business strategy is about looking forward. July 2016 is 30 months ago and that, as a learned executive recognizes, is forever in business. What matters is what this chart says and ain't nothing that can be said to remove its reality; whether one chooses to accept it or not. That is an irrepressible fact...
Failing to recognize the changing competitive environment and the adjustments made by Elite is to suggest the past is prologue and that is a mistake...PERIOD!