they print paper and sell it to all us schmucks...they are basically shorting their own company. They funnel cash through sales, pay themselves...then make more money by issuing paper and letting investors fight it out and convince themselves it's the shorts and man...the sales support a higher price, so it has to be a buy here; people been saying that since .30 and still saying it despite how low it keeps going. Classic con game where they are the house and we are the hopeful losers justifying it all the way down. Only mindset you need investing in this area and company is to invest money you can afford to lose, i guess it is better odds than the lottery or a slot machine.
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