No worries, mate. But people actually do sign up and infrequently use their subscription, under 12 per year. Most go to movies 4-5 times or so a year. The subscription is a deal, they sign-up, they continue their pattern of 4-5 a year movie attendance.
Mitch has also relayed this, and MoviePass says they want people to double their standard 4-5 a year attendance.
Really.