I get your reasoning, thanks. You may have a point. When previously unlimited, MoviePass utilization was as high as 2.7, I seem to remember. Yet with three movies max per month, utilization came down a lot, yet this was at the same time MP also blocked subscriber utilization access; so difficult to assess.
The thing about the average ticket price, I think an above-average price must be used for calculations.
MoviePass appeals to city users significantly. Tickets in the cities can be as high as just under double the national average. Nemesis costs for MoviePass. The Regal downtown Los Angeles costs $17.50 to see a movie. Wild prices. Probably jacked-up because of MoviePass. New York theaters charging $18 in some cases, I believe.
9.30 X 2.2 = $20.46
equivalent to
$17.05 X 1.2 = $20.46
It’s going to take some time for MoviePass. Likely why Helios says MoviePass will require outside funding for 2019. Overseas, MoviePass contracts may really help. Yet, overseas will likely require ramp-up costs to establish its name and the subscription base. U.S. city subscribers are expensive. AMC recently raised subscription prices in certain regional U.S. locales. Is MoviePass going to keep subscription pricing consistent for at least one year, if not two? They need to establish more solid customer relationships with loyalty, through reliability of pricing and service. Extra fees suck; are a deterrent for many. Being sold one price to the fork over more than understood or expected leads to frustrated and cancelling customers. MoviePass doesn’t need to expend operating costs on sign-ups, to then spend additionally on customer service and cancellation processing.
Plenty more to consider.
Considering, sharing here, discussion, better than ‘pump pump pump away.’
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