It's almost hysterical.
The stock has gone so low, they now want money from you. Negative value!
This is the financing attempt of last resort. Nobody will give them money, they can't pay their debt, the insiders who have profited handsomely off your hard-earned money won't give one nickel to the endeavor, so they go hat-in-hand to the oft-screwed shareholders asking for more?
I pity any who consider this "exclusive" opportunity.