The company has 2 internal divisions, Direct Store Distribution (DSD) and Corporate Sales. Our DSD division operates with 6 five-ton trucks that service the Golden Horseshoe Area which include the following major and surrounding geographical areas: Niagara Peninsula, Hamilton Wentworth, Halton, Peel, Greater Toronto Area, York Region, Brant County, Wellington County and Durham County. An estimated population base of 8 million people. Included in the DSD division are sales personnel that solicit independent accounts in all channels of distribution; C&G, Drug, Grocery, Mass, On-Premise, Educational and Food Service.
Beverage World also owns hundreds of refrigeration equipment within the Province of Ontario which, similarly to Big Red and Big Blue, are contractually placed on loan in accounts that agree to retail exclusively brands from the Beverage World portfolio. Beverage World invests annually in new fridges and continues to commit to grow the business in locations that allow us to differentiate from the competition.
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