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mjh4

11/28/18 10:06 AM

#87376 RE: overachiever #87318

A majority of drinking happens during two, maybe three days of the week, so technically it’s more than this statistic.

But that’s the point, slowly introducing the beer into new markets and in various forms, means that rate of beer drank per day goes up. And we are talking about a beverage in its infancy, available only in only 50 locations on tap.

Now it’s available in Chicagoland and in 4 packs which will make that BDpD rate grow. Extrapolate even a marginal increase and the annual rate grows dramatically enough for legitimate expansion.