I go back as well. Used to drink regularly. Now diabetic as well and crave more diet choices. Biggest problem I see with these guys is slow to change. They are making their money and if you aren't in the inner circle, getting options or convertible debt deals, I don't see much opportunity to profit.
I hear it all the time from people they are sick of the few diet choices available. I think they could capitalize big time with some new low cal or diet flavors. Lemon fizz, key lime, black cherry just to name a few. Even if Lemoncoco was a choice it would be great. Sparkling water is huge but there are a lot of us out there who would gladly take those same flavors and would rather have it in a soda.
These guys were cutting edge not that long ago. I think they could be again but I just don't see the forward thinking. Also lost most of their shelf space in stores. I can't find it anymore.
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