Let's keep some perspective here....
The upcoming PR (the endorsee PR), better have a celebrity that the market deems credible.
And judging from the expectations on this board (yes, I know the company eluded to Mayweather, image on bottle prototype, etc,) those expectations are indeed high. If RSHN delivers a disappointing PR, this will go lower.
So yes, the PR is critical, but it could work against us....just trying to keep it real.
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