Insiders don't even own their own company(ref link below), you would think at this entry point they would load, but instead the ownership they seem to have is their salary distribution. So my thought is do they want to be a flipping stock, which the market has zero problems with that as we have seen. They can also be a Rival to coinbase, but this is starting to look and sound like Boutique digital trading which imo, how many accredited investors will they steal from lets say Coinbase or bitstamp. Hard enough to steal wealth clients from another bank, oh I don't know because its natural to become comfortable with what one knows.