Private Placement investors buy shares usually get a discount on their first round of shares, but because they're also restricted for at least 6 months... They also get bonus FUTURE incentives to be able to PURCHASE additional shares at a fixed rate in the future.
The company is able to raise capital via selling restricted shares.
Nobody in their right mind will exercise their $1.00 warrant unless the share price is OVER $1.00 by end of November.
But, if the stock runs to $5.00 by January... They'll probably buy their $2.00 Warrants and the proceeds go directly to the company as new capital.
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