Latest NR from FRL . . .a company in the making, folks!
'Firelight Corporation announce further progress and sales revenues
July 18, 2001— Firelight Corporation is pleased to announce strong sales of the Butch
Harmon 'Ultimate Golf' video series for the first two weeks of July. Total sales revenues for
the video sets plus DVD's via the 1 800 series telephone numbers, The Booklegger and the
web site, located at www.harmonvideos.com, now total approximately $250,000 of which
approximately half was derived since July 1st.
The bulk of the sales to date have been high margin, direct marketing which have shown a
very positive, increasing trend. Retail distribution sales, which take longer to initiate, are
expected increase substantially in the near future. Further sales initiatives are currently
active. Beginning this week, in conjunction with The Booklegger Corporation, some 12,000
promotional flyers will be issued to golf clubs and pro shops across North America
advertising the video set. Firelight anticipates a good sales response from this targeted
audience. The Company's TV advertising campaign on the Golf Channel, which has
produced excellent results, will be extended to other channels in the near future when the
necessary analysis of sales results to date by geographical area has been completed. The
Company placed a full-page advertisement in a prominent position in the Official publication
for The British Open tournament, which takes place 17th/22nd of July. The first print run
for this comprehensive guide to the Championship is over six hundred thousand copies and
the publication is currently available in bookstores throughout North America in addition to
many hotel and airline locations.
Progress on the soon to be introduced 'Putting Insight' training aid continues apace.
Anticipated launch for this new product is August 2001.
With the naming of Butch as Number One Coach of the Year by Golf Digest has come
added excitement and enthusiasm amongst distributors vying for Firelight’s product lines.
Many other global sales initiatives are currently in progress and Shareholders will be notified
on a regular basis as to their results.
The goal of Firelight Corporation and Butch Harmon is to create a broadly based golf
media company providing not only the highest quality videos and training aids but to
simultaneously develop an involvement in all aspects and routes of promoting the game on a
global basis. The company’s mission is to provide unparalleled quality and service to the
golf playing community, while constantly striving to increase, and maintain, exceptional
shareholder value via strong revenue and asset growth. Shareholders, or other interest
parties with questions regarding this news release, or other matters are urged to contact the
company, toll free at 888-465-3995 or Investor Relations at toll free at 888-945-4770. '
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