Agreed. In my former marketing director role for a VCA-sized ER, one of our principles of the company is a world-renowned equine doctor, who had, on many occasions prior to my arrival, dealt with the sheiks in Dubai and M.E. when it came to the care of their equine investments. THEY love their race horses as much as the horsepower of all the super cars they own. LOL. We're in a great spot.
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