Cheers for the post Following JR, the real owners are the Rochon's unfortunately not the hedge funds etc., they were just secured or unsecured creditors. Senior and his companies own 56.94% of the shares and Junior 13.45%, so as they own 70%+ of the shares they don't need to ask any of the other shareholders permission to do it. Quite why they are doing it who knows, I would guess it sounds like Senior is going to start up again using the CVSL name!!
This is in the full report on the JrJr website SEC filings section "The purpose of the name change is to better align the Company’s name with its current business model and to rebrand the Company in anticipation of the completion of a Chapter 11 reorganization under the United States Bankruptcy Code, which the Company initiated on June 23, 2018."
News 
Market Data 
Discover 
