You are correct...
I don't know why the video stopped before the final reveal when I first looked at it. I also think the sound was not a bullet that bounced, but instead the ejected casing. I'm a little more impressed.
However, there is a difference in a straight impact and an impact at an angle. Note he points the gun down, not directly at his stomach. The angle means the bullet goes through more of the material before impact.
They report an 'Abbreviated' NIJ Level III certification. They are using a newer version of Kevlar (Kevlar XP). Not anything new on the market, other than a different packaging.
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