I think that actual tv exposure is not that big unless you are a major player. Expose comes from the spectators and exhibits on display by the mfgs. Probably from advertising space in the event program as well. They picked a prominent event in a major venue so I might venture a guess that this was the biggest piece of advertising they have done since I bought in. What I am surprised about is no PR was done on this. If it wasn’t mentioned on the board here I would have never known!
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