For the CONS:
1. Management lacks a plan. Proven by buying a paint repair business, then selling the paint repair business after not making money. Why is a tech firm in the paint repair business? No focus.
2. No cash. NEOM is forced to accept very bad terms for a very small loan of $ 5 million, and they pledge the patents for that loan. That tells me they are very desperate for cash.
3. They produce PR that talk about signing LOI, but never a PR about signing any actual deals. Lots of noise, nothing worth listening too though.
4. They have patents, that are worth no more than $ 5 million - as based on the price NEOM management put on the patents when they borrowed $ 5 million. The patents held up against a very small firm (that went out of business) and against a firm that made a deal to sign for a decade in exchange for next to no money. Yes this is the case with VIRGIN. Had VIRGIN paid any substantial monies for the long term use of NEOM product, we would have heard about it via the financial statements showing real cash coming in.
5. The number of shares out there will, eventually, be somewhere between 2 billion and 3 billion depending on how they settle the agreements regarding the recent companies they bought. To get this price to $ 1, they will have to gain ground on 2 billion shares, which means real revenue.
6. NEOM managment does not execute well. They have launched the product twice now, once under the name Paper click and now under the new name. Both launches were non-events.
7. NEOM has created bad blood between themselves and the investment community, ie. TS. Like it or not, attack one investment house, you have attacked them all. Now that the investment houses are against NEOM, its even harder to move forward to a real exchange.
8. The company has used self-imposed quiet periods to delay and restrain news, of any type to come forward. They have shown that they are not interested in shareholder value as proven by the issuing of billions of shares, and the fact that they will allow the share price to sink under a dime before making any public statements.
9. Other, and much larger firms, Google, MSFT have developed their own versions of the product and without any need or use for NEOM. Clearly they can cross the bridge without NEOM.
10. They have no cash to defend their patents, if in fact they are of any value at all now that others can do what we do.
PROS
1. The company has potential to sell their patents. Assuming they have value.
2. They have a following of investors who are so into denial that they will buy until the company closes; and even then will beleive that they will come back.
All of the above, IMO, which is what you requested.
PS. I bet some on the board tell you not to do this, it may increase awareness of what problems this company really has.