Very wise. Emotional attachment can cloud judgment. There is no history of “long and strong” ever paying off with this company. That said, it only takes one time.
But I don’t believe this is the time. Too many recent smokescreens and BS from management and insiders. This latest paid-for pump piece tells me we’re going to see a short-term pop, followed by months of stagnation and downward drift. So the biggest question facing anyone looking for a swing trade is “how much of a pop will there be?”