I take your point about negativity well. As to the convenience factor of the product, I can buy a big bag of pre-made frozen pancakes with different flavors such as plain or blueberry, chocolate chip and strawberry in the market. They fit quite nicely into a toaster or toaster oven and can be heated up in the microwave. I forget what the cost comparison was that I came up with, but I assure you I got more for my money purchasing the pre-made frozen pancakes and there was no "cooking" involved and virtually no cooking mess to clean up either.