The pump is being shown to only one or, at most, a small handful of hydraulics OEMs. There's no media need here at all. The OEMs don't have to be conditioned to want to evaluate the pump motor. Especially if it's the moonshot performance pump of all time, as claimed.
Regarding CURA, there was effectively no, nor should there be, a media blitz. It's Pictometry on an employee's wrist. That's what it really is. Employers would want it to monitor their employees and de-risk their business and, oh yeah, keep the employees safe too.
The PR bill from Borges for what was the alleged 'media blitz' should've been 500 bucks in my opinion.
News 
Market Data 
Discover 
